CLIENT
Knickerbocker Bed Company
MISSION
Assist Knickerbocker in producing dynamic and informative marketing materials for retail sales, including printed sales literature, in-store point-of-sale displays, electronic media, and industry trade show exhibits.
CONCEPT DESIGN
ERGONOMICS
MECHANICAL DESIGN
MARKETING MATERIALS
PROTOTYPING
PRODUCTION DESIGN
PRINTED MATERIALS
Printed sales materials put Knickerbocker products in the hands of the retailer. These catalogs help tell the story of how Knickerbocker's excellent mattress support is essential for providing long- lasting bedding comfort.
POINT OF SALE DISPLAYS
To allow Knickerbocker products to become retail sales tools, Brownlie Design developed point-of-sale display cabinets. Working with local suppliers, we have shipped these displays to furniture retailers all over the United States.
POINT OF SALE SIGNAGE
In-store retail signage is an important method of promotion. With Brownlie Design’s artistic skills and established supplier relationships, we have the ability to produce effective in-store advertising.
WORLD MARKET CENTER SHOWROOM
Knickerbocker has permanent showroom space at the World Market Center in Las Vegas. Brownlie Design was responsible for the design and installation of all graphic signage and display fixtures for showroom #C1595.
ISPA EXHIBIT PRODUCTION
The International Sleep Products Association (ISPA) trade show is dedicated to the bedding industry. Brownlie Design was responsible for the design, construction liaison work, and shipping of this custom 50 ft. x 50 ft. exhibit.
TRADE PUBLICATIONS
Brownlie Design has produced graphic layouts for Knickerbocker to be used in trade publications specific to the furniture industry.
VIDEO WRITING AND PRODUCTION
Brownlie Design has been instrumental in developing promotional and retail sales training videos highlighting Knickerbocker products.