Nalgene NGen Bottle
The original Nalgene one liter water bottle, known for durability and its no-nonsense appearance has achieved icon status among outdoor enthusiasts and college students. Nalgene saw opportunity to expand its customer base by offering a product to people currently reusing bottled water containers that leak and chemically break down over time. The challenge for Brownlie Design was to create a new bottle that wouldn’t take away from existing sales.
With a soft grip overmold, the lid is easy to twist on or off. The loop, sized to fit a finger or carabiner, means the user can clip the bottle to a pack or hold the bottle with one finger leaving the thumb and other fingers free to perform other tasks. The 750 ml N-Gen bottle is just enough departure from Nalgene’s laboratory roots to reach new markets.